Marketing Communication Activities Research Paper

Marketing Communication Activities - Research Paper Example Marketing communication activities are primarily aimed at building awareness of the existence of a business, its products, its services and its position. Such activities are done through advertising, trade show presentations, web sites, press releases, brochures and other public relations activities. This report will discuss the marketing communications activities for pre and post-launch aimed at optimizing food and beverage income for investors who are establishing a hotel. The report will also highlight the tools and approaches required for measuring the effectiveness of these marketing communication activities. Introduction The property at 45 Avenue de la Gare in Lausanne has been bought by the investment team that wishes to establish a hotel at the site. This report is a consultancy support paper that provides professional advice to the investment team on the marketing communication activities that it can be involved in so as to effectively deal with competition and market condit ions within the Lausanne area. The new hotel that is being set up is aimed at providing affordable luxury which appeals to mobile warriors and is attractive to a local hip crowd. The hotel is intended to have comfortable beds, social spaces and a business pop-up space to be used for short term retail meetings and small seminars. The new hotel is finally meant to have a welcome area, dining space, functional work-out space with basic gym equipment and space as well as being technologically relevant. The marketing communications activities are intended to pass across messages that the hotel is accessible, affordable, ambient, kid-friendly and functional. This report will highlight the marketing communication activities that the hotel can be engaged in so as to send messages to the potential customers that the hotel that the hotel is accessible, affordable, ambient, kid-friendly and functional. Marketing communication planning It is imperative that all marketing activities should be gu ided by a marketing communications plan which is strategically thought out so as to guide all marketing and promotion activities (Clow and Baack, p. 9). Marketing communications activities are all the programs that are designed by the marketing team to sell products, services or ideas of a business. These activities need to be planned for so that they can succeed. Market communication planning is usually made up of four major steps which are: 1. Research Research involves the systematic and objective gathering of pertinent information that will be used in determine what will messages will be communicated and to whom they will be communicated (Clow and Baack, p. 10). Research is necessary before planning is done and it can be done through browsing libraries, web sites and asking opinions of authoritative and reputable people. Research on marketing communication activities is necessary because it helps to find out the basic attitudes of customers so that we can know construct effectiv e messages. Research is also useful because it measures the true opinions of the various groups that will need to be communicated to. The hotel investment team should conduct research on market communication activities so as to identify opinion leaders who have influence over the target market. The hotel investment team will be able to minimize on costs since it will only concentrate on key audiences and valid objectives during the market

Refund Anticipation Loans Research Paper Example | Topics and Well Written Essays - 2500 words - 1

Refund Anticipation Loans - Research Paper Example In spite of the high fees associated with RAL’s, most of those coming from the poor families are the ones who usually apply for it. There is an on-going battle between the government, the consumer advocates and tax preparation companies on the continued offering of Refund Anticipation Loans. A refund anticipation loan is a type of short-term loan that is applied by a taxpayer, who wants an early claim on his tax refund. The amount that is acquired through the loan will be repaid by the taxpayer’s anticipated tax refund. It may also be called â€Å"Rapid Refund† or â€Å"Instant Money.† A contract is provided by the financial institution to be signed by the taxpayer that serves as an assurance that the loan will be paid back through the taxpayer’s tax refund (â€Å"Refund Anticipation Loan Fraud†). Common interest rates for RAL’s start from 50% up to over 500%, the basis of which is the length of the time that is needed to process tax forms at the Internal Revenue Services (IRS), that is According to the Center for Responsible Lending. Although this type of loan has been claimed as a way for taxpayers to have their tax refunds earlier in their pockets, more often than not it is advanced only for just a few days or less as compared to the actual date that the IRS releases the tax refund (â€Å"Tax Refund Resources for Consumers†). RAL’s give taxpayers the opportunity to get their tax refund at a sooner date and be able to use the money earlier rather than wait for a couple more days. Even so, problems occur when someone opts to use a refund anticipation loan. Basically the lender knows that the money borrowed will be paid no matter what since the guarantee is the taxpayer’s tax refund; therefore, it is considered as a safer type of loan compared to the other types, but then risking everything just to get the money sooner seems to not sound good at all (Pritchard).